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Early Childhood |
| Education and Care News |
| April 9, 2019 |
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Kia ora, this week how to write your own marketing plan and ensure you stand out from the crowd. Also, 7 sensational sensory activity ideas.
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Sell Yourself
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Developing a Marketing Plan
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In an increasingly crowded market, it's important to ensure your service is doing everything it can to attract new families. Gone are the days when families defaulted to the provider closest to them, or the easiest one to get their child into.
With more information, more options and high standards, families are happy to shop around until they find a provider that ticks all their boxes. To ensure your service can secure its slice of the pie you need to be actively promoting your business to the local community and other market segments you have identified.
Developing a cohesive and consistently applied marketing plan is the first step in promoting the unique benefits of your service. Here's how to do it.
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The Amazing Benefits of Sensory Play
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Sensory play is any activity that stimulates a young child's senses, touch, smell, taste, movement, balance, sight and hearing, and sensory play activities facilitate discovery and learning by encouraging children to use scientific processes while they play, create, investigate and explore.
Offering a wide range of sensory experiences is very beneficial for young children and research shows it can help build neural pathway connections, which improve a child's ability to engage in more complicated learning.
Sensory play can also support children's fine and gross motor development, cognitive growth, flexibility in thinking, confidence and problem solving and communication skills.
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Boost your occupancy |
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Our Premium and Enterprise services will increase parent enquiries to your child care
business
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